A Winning Growth Strategy to Add to Your Portfolio: The Rule of 1%

The Rule of 1% is simply defined as the process of adding to your customer service deliverables by one percent at a time. Before you can do this, you must have your consistency and standardization perfected or it will never work. This one percent may seem small, but per this strategy if you approach the vision for your company with these baby steps, you will find a huge increase over time. This strategy is not a sprint; it’s more akin to a marathon. Avoid taking on too many customer campaigns at one time or you could set yourself up for

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Establish a Consistently Achievable Customer Service Experience

In last week’s blog post, we talked about how to ascertain what your customers want and view as a positive shopping experience. In this week’s blog post, we will discuss how to establish and deliver a consistent customer service experience and how this approach can take your customer service to the next level.  I’ve decided to partition this post into next week so the next one will cover the 1% Rule. Consistency is the key to any great customer service experience. If you want to take your satisfied customers upward into Raving Fan status, you clearly have to challenge yourself

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How to Accommodate your Customers Within your Company’s Vision

In last week’s post, we talked about the foundational steps to building a solid customer service plan and how to decide what your company’s vision should be. In this post, we’ll talk about the second secret in elevating your satisfied customers into raving fans. You must know what your customers want. Know who your customers are and you will know better how to serve them. Demographics are really important here. Obviously, an upper-class woman in her 30’s can have completely different expectations than a working-class man in his 50’s. There are four main areas you need to consider and plan

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Don’t Undervalue the Ongoing Value of Stellar Customer Service

Effective customer service is crucial to your success and as a deliverable, and easily can make or break your business. Consumers have little patience for poor customer service and easily get tired of waiting in long lines, trying to get a live person on the line, seemingly going through an interrogation to return something or trying to communicate through a language barrier. If you provide them with a simple, efficient and pleasant experience, they will revisit your business over and over. More importantly, they will tell everyone they know! There are three secrets to good customer service, the first one

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Seven Areas of Consideration for your Franchise Prototype (Part 2) and Recap

In last week’s blog post we talked about the first three of the seven specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These seven areas will fine-tune your plan for the ultimate level of success. In this week’s business blog article, we are going to cover the last four. Think of constructing your business model like planting a tree. At first, it’s so small and weak that you wonder if it will even make it through the first

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